Create Uncontested Market Space and Make the Competition Irrelevant.
The concept of defying conventional logic to either redefine or create a market. For example, for many years US TV networks used the same format for news programmes. They were aired at the same time and they competed on the popularity and professionalism of their presenters and their ability to report and analyse events. This changed in 1980, when CNN launched real-time 24-hour news from around the world for only 20% of the cost of the networks. Viewers, with their increasingly busy lives, valued news and analysis at a time that suited them, rather than having to fit around a TV channel’s schedule.
Find someone on the street to explain that to you…
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